About
Dr. Aline Lanzrath is an Assistant Professor at the University of Mannheim Business School, focusing on business-to-business sales dynamics and diversity management. Her research addresses gender representation challenges in sales professions, talent acquisition strategies, and stigma mitigation in sales careers.
- University: University of Mannheim
- School: Business School
- Academic Rank: Assistant Professor
- Email: aline.lanzrath@uni-mannheim.de
Her work explores intersections between gender diversity, sales workforce optimization, and organizational behavior. Recent publications analyze parental influence on workplace gender attitudes and empirical strategies for retaining female sales talents in B2B environments.
Key research trends include: combating occupational stigma in sales (2021–2025), diversity management frameworks (2021–2024), and psychological factors in professional decision-making. She investigates how family dynamics shape workplace gender perspectives through empirical studies on "daughter effect" phenomena.
