Alicia M. Johnson
Assistant Professor · Consumer Finance
University of Massachusetts AmherstUnited States
About
Dr. Alicia M. Johnson is Assistant Professor of Marketing at UMass Amherst's Isenberg School of Management. Her research investigates consumer financial decision-making, particularly how presentation formats influence borrowing behaviors and repayment strategies.
Recipient of multiple awards including the AMA-Sheth Doctoral Consortium Fellowship and Best Dissertation Proposal from the Society for Marketing Advances.
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