Ali Shafiq

Dr. Ali Shafiq is a Lecturer in Marketing and Advertising at CBL School of Management. He holds a PhD from the International Islamic University of Malaysia, with expertise in Islamic marketing ethics and consumer behavior. His research examines advertising compliance, Muslim consumer dynamics, and cross-cultural marketing challenges.

His research spans Islamic advertising principles, consumer satisfaction in e-learning, women's entrepreneurship in Muslim contexts, and ethical frameworks for targeted marketing.

Recent publications analyze regulatory aspects of Islamic advertising, audience targeting ethics, educational technology adoption in China, and entrepreneurial success models for women. The research combines empirical analysis with theoretical frameworks from Islamic business ethics.

He has held prior academic positions at Taylor's University and industry roles. No advising relationships, awards, or lab affiliations are documented.