About
Ali Anwar is an Assistant Professor of Marketing in the College of Business at James Madison University. His research examines salesforce management, entrepreneurial resilience, and mobile commerce strategies. Award-winning scholar recognized by AMA and AMS for dissertation excellence.
Research explores crisis resilience in startups, cross-cultural mobile commerce adoption, and sales performance dynamics. Recent publications analyze organizational adaptation during disruptions and technology adoption patterns in emerging economies.
- Academy of Marketing Science Dissertation Award (2022)
- American Marketing Association Sales SIG Award (2022)
- Sheth Doctoral Consortium Fellow (2022)
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