Alexandra Witte

Dr. Alexandra Witte is a Lecturer in Sustainable and Natural Area Tourism at Edinburgh Napier University's Business School, where she serves as the MSc Programme Leader for the dual Hospitality and Tourism Management programme in partnership with HTMi (Switzerland). She joined Napier in 2022, having previously held academic positions as Assistant Professor and Lecturer at the Polytechnic University of Hong Kong, Macau City University, and Arizona State University's HAITC campus in China. She earned her PhD from Leeds Beckett University, where she conducted groundbreaking ethnographic research on walking tourism along China's Ancient Tea Horse Road as a Graduate Teaching Assistant.

Her research explores three primary domains:

• Tourism Mobilities: Walking tourism practices, heritage route development, and embodied spatial experiences
• Gender in Tourism: Gendered experiences, inequalities, and resistance strategies in tourism contexts
• Sustainable Tourism Policy: Implementation of Sustainable Development Goals in tourism governance

Her scholarly publications demonstrate strong thematic coherence around mobility and power dynamics, with 71% of recent works (2021-2025) focusing on tourism mobilities and 57% examining gender dimensions. Methodologically, she employs diverse qualitative approaches including ethnography, netnography, and discourse analysis across cultural contexts from China to Scotland.

Dr. Witte supervises PhD candidate Sebastian Lattekamp's research on 'Monitoring and evaluation indicators for just transition to net zero in tourism and events' and leads the Tourism Research Centre at Edinburgh Napier. She has been invited as a guest speaker to institutions including the University of Hong Kong, University of Groningen, and St. Joseph University of Macau, where she held a Visiting Scholar position. She co-organized the 2024 'Mobile Methods across Disciplines' symposium.