Alexandra Cruchinho

Alexandra Cruchinho is a Full Professor and Researcher at the School of Communication, Architecture, Art and Information Technologies of Lusófona University (since 2021) and an integrated researcher at the Centre for Research in Applied Communication, Culture and New Technologies (CICANT). She directs the BA and MA in Fashion Design and Production at both the Lisbon and Porto campuses, coordinating academic programs since 2000. Her work includes organizing professional fashion shows and developing photography projects.

Education:

• PhD in Textile Engineering - Design Management, University of Minho (2009)
• Master's in Art Theory, Faculty of Fine Arts, University of Lisbon
• Degree in Visual and Technological Education, Castelo Branco Polytechnic Institute (1999)
• Art Direction for Fashion training, Central Saint Martin's, University of the Arts London

Research Focus: Her work explores fashion design, production, photography, cultural heritage, and sustainability. She investigates the intersection of traditional techniques with contemporary practices, technological innovation in fashion media, and inclusive design methodologies. Recent projects emphasize social responsibility, cultural preservation, and interdisciplinary approaches to fashion education and industry practices.

Publication Trends: Her 15 most recent works (2022-2025) concentrate on sustainability, cultural identity, technological integration, and pedagogical innovation in fashion. Key themes include androgyny in Portuguese design, inclusive fashion systems, craft preservation (e.g., Lérias lace, Castelo Branco embroidery), and multimedia applications in fashion shows. Methodologies frequently employ case studies and emphasize education's role in industry transformation.

Leadership & Collaboration: She coordinates fashion design programs across two campuses and leads initiatives bridging academia and industry, including national fashion weeks. At CICANT, she contributes to interdisciplinary research on culture, communication, and technology applications in creative industries.