About
Prof. Dr. Alexander Hiller is a Professor at the Business School of CBS University of Applied Sciences in Germany, specializing in E-Commerce and Digitalization. He leads the Digital Project Management study program and is affiliated with the Klett Group, a leading European education company operating internationally in 17 countries.
His research focuses on digital transformation in business contexts, particularly in areas such as:
- International Business
- Digital Marketing
- Strategic Management
- Technology-Driven Business Models
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