Alexander Godulla

Prof. Dr. Alexander Godulla is a Professor of Empirical Communication and Media Research at the University of Leipzig's Institute for Communication and Media Studies since 2017. He previously held professorships at the University of Applied Sciences Würzburg-Schweinfurt (2015-2017) and served as Editor-in-Chief of Aviso (2016-2019). His research focuses on digital disruption in public communication, emerging technologies (AR/VR, AI, bots), crossmedia storytelling, and visual communication in journalism and fiction.

• Education: Diplom-Journalist from Catholic University of Eichstätt-Ingolstadt and University of Vienna; Dr. phil. in Communication Science from KUEI; Habilitation at University of Passau.
• Research: Examines digitalization-driven changes in public communication models, innovations in journalism and corporate publishing, and parasocial interactions in media consumption.
• Projects: Leads research on Smart Cities Communication (2018–ongoing) and Startup Communication (2018–2019) at Leipzig University.
• Teaching: Coordinates the international M.A. Global Mass Communication program and teaches empirical methods across bachelor's and master's programs in Communication Science.