Alexander Eigner
Researcher · B2B Sales Education
University of Applied Sciences Wiener NeustadtAustria
About
Dr. Alexander Eigner is a Research Associate at the Institute of Marketing within the University of Applied Sciences Wiener Neustadt. His work focuses on professionalizing B2B sales and innovation education at Armenian and Georgian universities, with an emphasis on virtual business negotiations and psychophysiological responses in sales training environments.
- Research Interests:
- Industry-aligned B2B sales education
- Psychophysiology of sellers in high-pressure scenarios
- Virtual conversation skill development
- Curriculum design for part-time training programs
Current Projects: He leads the LISS24 initiative and participates in the BNCOW and Mindset 100% research projects, aiming to enhance virtual negotiation skills and align academic training with industry needs.
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