Alexander Davidson

Alexander Davidson serves as Associate Professor of Marketing at Wayne State University's Mike Ilitch School of Business, where he teaches digital marketing and marketing theory courses. His research bridges marketing, political science, and economics through investigations of digital consumer behavior and sharing economy dynamics.

His educational background includes:

• Ph.D. in Marketing, John Molson School of Business, Concordia University (2017)
• M.S. in Marketing, John Molson School of Business, Concordia University (2010)
• B.A. in Economics, Concordia University (2008)

Davidson's research program examines how political orientation shapes digital advertising trust, gender-based earnings disparities in gig platforms like Airbnb, and materialism's influence on sharing economy participation. His work frequently employs cross-cultural methodologies and sports contexts to explore risk-taking behaviors. Publications appear in premier journals including Journal of Consumer Psychology and Journal of Public Policy and Marketing, reflecting interdisciplinary rigor.

Recent publications (2023-2024) demonstrate concentrated focus on gig economy structural analysis, revealing worker typologies, earnings gap mechanisms, and political identity effects in platform markets. His scholarship consistently connects theoretical consumer behavior frameworks to real-world marketplace phenomena.

Key honors include:

• KEIO University Guest Professorship (2025)
• MISB Summer Research Grant (2024)
• ANA Educational Foundation Visiting Scholar (2024)
• University of Seoul Visiting Scholar (2023)
• Multiple doctoral fellowships including Bob and Raye Briscoe PhD Fellowship (2016)

Davidson maintains active research funding through university grants and prestigious fellowships, with ongoing projects examining sharing economy evolution and political consumerism. His conference presentations at Academy of Marketing Science and Association for Consumer Research events demonstrate strong scholarly engagement, including upcoming 2025 work on collaborative consumption futures.