Alex Masters

Alex Masters is a Researcher at Coventry University's Research Centre in Postdigital Cultures, focusing on Frugal Education and the intersection of technology, innovation, and education. He holds a Multimedia Design degree from De Montfort University (2003). His work emphasizes accessible educational practices, playful learning, and leveraging trailing-edge technologies to support the UN Sustainable Development Goals. Notable contributions include the GameChangers initiative, a multi-award-winning program promoting open, game-based learning across Indonesia, Malaysia, and Vietnam.

His research explores frugal innovation in education, including projects like the FAiR Program (2024) and GameAid (2024), which address environmental awareness and AI integration in teaching. He has co-authored studies on motion capture collaboration tools, AR in primary education, and sensor-centric game design.

• Awards: Gamification Award 2020, QS Reimagine Education Awards (2021, 2023).
• Grants/Projects: Led or contributed to 9 projects including FAiR, GameAid, and Playful Co-Creation initiatives.
• Labs/Teams: Co-founder of GameChangers and core member of Coventry's postdigital cultures research group.