Alex Mackrell

Alex Mackrell is a Teaching Fellow at the Business School of the University of Aberdeen with extensive international experience spanning over 13 years in China and 10 years across pharmaceutical, F&B, import/export, and manufacturing sectors. Previously serving as Accreditation Manager at XJTLU International Business School Suzhou (2018-2021), he led successful EQUIS, AACSB, and AMBA/BGA accreditations and contributed to the school's selection as a UN PRME Champion for ethical and sustainable business education initiatives.

His educational background includes:

• BA in International Business with Mandarin (2011, University of Nottingham Ningbo)
• MSc in Management (2017, University of Liverpool XJTLU)

Mackrell's research centers on applying gamification to innovation training, investigating how game elements influence student engagement and learning outcomes. He examines psychological factors in business decision-making and motivation, with particular focus on cross-cultural communications in global business contexts. His work bridges academic theory with practical corporate training applications.

No scientific awards were explicitly attributed to him in the source material.

While Mackrell has designed and facilitated training for undergraduate/postgraduate students and corporate clients (including Glanbia and ADM), no formal PhD/Master's student advising or research grants are documented. His entrepreneurial work in China involved developing innovation and soft skills curricula for academic and corporate audiences.