Alejandra Marin

Alejandra Marin is an Assistant Professor of Practice in the Department of Marketing at Texas Tech University’s Rawls College of Business. Her research focuses on entrepreneurship, marketing strategies, and social processes influencing business practices. She collaborates with organizations across the Americas and Asia to enhance managerial and marketing practices in new and small businesses. Dr. Marin holds a PhD in Management from Texas Tech University, an MPhil in Business Research from Maastricht University, and a BA in Management from Universidad de las Andes, Colombia.

Education:

• PhD, Management, Texas Tech University
• MPhil, Business Research, Universiteit Maastricht, Netherlands
• BA, Management, Universidad de las Andes, Colombia

Research Interests: Dr. Marin’s work applies institutional, network, and cognitive approaches to study marketing and management strategies in new organizations. Her recent research emphasizes sustainable livestock technologies, climate resilience, and entrepreneurial marketing education. She also explores interdisciplinary topics like public health and pediatrics, reflecting her broad academic engagement.

Articles Trends: Her recent publications (2021–2025) highlight contributions to sustainable agriculture, carbon footprint mitigation, and entrepreneurial education. Notable themes include climate-smart livestock practices in Colombia and the impact of lockdowns on pediatric health. Earlier work also includes studies on rumen fermentation and vaccine efficacy in children.

Awards: No scientific awards explicitly mentioned in the text.

Advising & Grants: No formal advisees or grant details provided. Her collaborations with business development associations suggest project-based engagements, though specifics are not detailed.

Labs/Teams: No dedicated labs or research teams explicitly mentioned in the provided materials.