Alejandra Gomez Ortega

Alejandra Gomez Ortega is a Researcher at Delft University of Technology's Faculty of Industrial Design Engineering, Department of Design, Organisation and Strategy. She specializes in data ethics, human-computer interaction, and co-creative methodologies applied to personal data practices. Her work focuses on intimate data contexts, particularly in healthcare and athlete-related research, emphasizing participatory and feminist frameworks to reimagine data donation and privacy.

Research projects include Data-Centric Design and Building Rhythms, exploring ethical data practices and privacy-preserving technologies. She recently won the DIS '24 Best Paper Award for her work on participatory data donation with athletes. Her publications address topics like data literacy through storytelling, feminist reframing of sensitive data practices, and speculative design approaches to personal data futures.

Her academic contributions bridge design theory with actionable frameworks for ethical data systems, prioritizing user agency and collaborative engagement in tech development.