Alberto Mora Rodriguez

Alberto Mora Rodriguez is a Professor at the Faculty of Law, University of Murcia, specializing in Political Science, Social Anthropology, and Public Finance. He holds a PhD from the University of Murcia with a thesis analyzing economic voting and agenda effects in Spanish general elections (2000 and 2011). His research focuses on affective polarization, political campaigns, media influence, electoral behavior, and public opinion dynamics in Spain. He is affiliated with the Political Analysis Group and previously contributed to the Grupo de Análisis Político.

His work explores themes such as leadership impact on message acceptance, cultural battles, and the interplay between media consumption and risk perception during crises like the pandemic. Notable outputs include studies on Spain’s monarchy-republic debate, the role of ideology in media consumption, and the effects of government communication during the sixth wave of the pandemic.

• Education: PhD in Political Science, University of Murcia (2017), supervised by Dr. Antonia Martínez Rodríguez.
• Research Groups:
  • Political Analysis Group
  • Former affiliation: Grupo de Análisis Político

His research demonstrates a focus on empirical measurement of political phenomena, including innovative survey techniques (e.g., the I Encuesta de Calidad de Vida) and analysis of multiparty systems. Recent work emphasizes the emotional dimensions of polarization and the role of digital campaigns in modern politics.

He collaborates on regional and national barometer surveys (Barómetro Región de Murcia), addressing issues like climate emergency, childhood welfare, and political credibility. His contributions bridge academia and public policy through data-driven insights on electoral behavior and societal trends.