Alberto Badenes Rocha

Alberto Badenes Rocha is a researcher at the University of Valencia, affiliated with the Faculty of Economics and the Department of Marketing. He is associated with two research groups: DIGIMK.COM (Digital Marketing and Communications) and the eMARKETING Research Group, focusing on digital and socially responsible marketing practices.

His research centers on digital marketing, CSR communication through social media, and consumer behavior, integrating neurophysiological and self-reported methodologies. Key areas include neuromarketing, e-marketing strategies, and social media engagement analysis.

Alberto earned his PhD from the University of Valencia in 2022 with a thesis titled CSR communication through social media: A neurophysiological and self-reported perspective, supervised by Dr. José Enrique Bigné Alcañiz and Dr. Carla Ruiz Mafé.

He has not yet published any articles listed in the provided content, so no publication trends can be analyzed at this time.

• No scientific awards are mentioned.

There is no information available on students supervised or grants received. No details about teaching responsibilities or advisory roles are provided.

Alberto is actively involved in the DIGIMK.COM and eMARKETING research groups, which focus on digital marketing innovation, communication strategies, and consumer insights using advanced analytical methods.