Alain Starke

Dr. Alain Starke serves as a University Lecturer in Persuasive Communication within the Faculty of Social and Behavioural Sciences at the University of Amsterdam. His academic work focuses on the intersection of digital technology and human behavior.

Specializing in persuasion, personalisation, and recommender systems, Dr. Starke investigates how digital platforms influence daily decision-making processes. His research examines the psychological mechanisms behind how recommendation algorithms on websites shape consumer choices, information consumption patterns, and behavioral outcomes in digital environments. This work sits at the critical intersection of behavioral science, human-computer interaction, and digital marketing.

Dr. Starke has been featured in academic media coverage, including The Night of... program produced by BNNVARA, EO, KRO-NCRV & NTR on March 14, 2024, where he discussed how websites influence daily choices through recommendation systems.