About
Alaa Elgayar serves as a Scientific Collaborator at the Department of Marketing within Humboldt University of Berlin's Faculty of Business and Economics. Based in Room 135 at Spandauer Straße 1, he supports academic operations with contact via alaa.el-gayar@hu-berlin.de and phone (030) 2093-99483.
Mr. Elgayar holds a Master of Science degree, positioning him within the university's research ecosystem. His academic foundation enables contributions to departmental teaching and scholarly activities.
Research focuses span Marketing, Consumer Behavior, Brand Management, and Digital Marketing, reflecting the department's strategic priorities. His work integrates theoretical frameworks with practical market applications, though specific projects remain undocumented in available sources.
Research fields