Aitor Gil García

Aitor Gil García is a PhD candidate in Economics and Business at Camilo José Cela University (UCJC), specializing in Digital Marketing strategies for SMEs and startups. He holds a Master’s in Digital Marketing from UCJC (2020), a Bachelor’s in Electrical and Electronic Engineering from the University of Wales (2010), and certifications in Web Development and Business Process Management. His doctoral research focuses on creating a benchmark model for marketing strategies to boost sales in Spanish B2B/B2C companies and startups, with plans to implement findings into an AI-driven algorithm.

Academically, he teaches Web Positioning in the Creative Advertising degree at UCJC and has been awarded the UCJC I+D Scholarship (2024) and Academic Excellence Scholarship (2022). Professionally, he has held roles as CMO at Arcadina (2021–2023), co-founder of Refixme, and Senior Sales Manager at Streamloots. His career spans Telefónica (2010–2016) and leading incubators like Demium and Lanzadera.

His research interests include AI applications in marketing, digital transformation, and team optimization. He has published works on digital marketing’s impact on emerging businesses and sustainable fashion e-commerce in Spain. Aitor also leads AGIL, an agency providing tailored digital solutions for startups and SMEs.