Aileen French

Aileen French is a Senior Lecturer at the Oxford Brookes Business School, part of Oxford Brookes University. She specializes in teaching and supervising research in Marketing, International Business, Digital Strategies, Small-Business Operations, and Tourism. Her roles include leading dissertation modules for undergraduate and master's programs, as well as supervising doctoral theses.

Education:

• Dip CIM (Diploma in CIM)
• Graduate Diploma in International Marketing
• Institute of Export Qualification

Research & Teaching Focus: Aileen's expertise centers on practical marketing applications for small businesses and virtual enterprises. She integrates international and digital marketing strategies into her teaching, emphasizing real-world relevance. Her consultancy work with small businesses further highlights her commitment to bridging academic theory and industry practice.

Professional Affiliations: Member of the Chartered Institute of Marketing (CIM) and the Institute of Export.

Advising & Consultancy: Supervises undergraduate, master's, and doctoral research projects across Marketing and Business Management. Provides consultancy services for small and virtual businesses, focusing on strategic marketing solutions.