Ahmed Khalil Ben Ayed

Dr. Ahmed Khalil Ben Ayed is an Assistant Professor of Marketing at the Telfer School of Management, University of Ottawa. He joined in 2019 after completing a postdoctoral fellowship in Quantitative Psychology at McGill University, following a PhD from HEC Montréal. His research integrates theories from Social Psychology and Organizational Behavior into marketing frameworks, focusing on service failure measurement, consumer-service provider interactions, and prosocial performance dynamics.

Education: Master (ESC Tunis), M.Sc. (HEC Montréal), Ph.D. (HEC Montréal), Post Doctoral (McGill University).

Research Interests include service failure management, employee behavior in service contexts, and the application of advanced measurement techniques. His work spans journals in marketing, organizational behavior, and psychology, emphasizing interdisciplinary approaches.

Funded Research includes SSHRC grants (2023-2025) exploring 'Service Encounter Toxicity' and internal Telfer grants (2020-2024) on service agent perspectives in failure management.