Ahmad Abd Rabuh

Dr. Ahmad Abd Rabuh is a Senior Lecturer (Assistant Professor) in Business Analytics at Oxford Brookes Business School, Oxford Brookes University. He is a member of the Analytics, Information Systems and Operations (AISO) group and serves as subject coordinator for AISO, contributing to academic leadership and curriculum development. He is also affiliated with the Artificial Intelligence and Data Analysis Network (AIDAN) and is a fellow at the Oxford Regions, Innovation and Enterprise Lab (ORIEL).

His educational background includes a PhD, MBA, and BSc, and he holds the status of Fellow of the Higher Education Academy (FHEA). His teaching spans undergraduate and postgraduate programs such as BSc in Accounting and Finance, MSc in Management and Business Analytics, and the Oxford Brookes MBA, covering modules like Business Intelligence, Data-Driven Decision Making, and Managing the Digital Business.

Dr. Abd Rabuh’s research focuses on the transformative role of big data analytics, AI/ML, open banking, and distributed ledger technologies in FinTech and InsureTech. He explores how data science can enhance services in public, SME, and private sectors—including urban planning, financial inclusion, and healthcare. His work emphasizes open data and breaking platform silos to democratize access to financial services.

The available publication highlights his interest in analyzing shifts in information systems research using text analytics. His recent research impact includes developing a deep learning model for parametric crop insurance in developing countries (pilot in Colombia) and analyzing traffic emissions in Bristol to identify urban bottlenecks. He is currently enhancing CRM software for SMEs with advanced analytics and machine learning capabilities.

• Fellow of the Higher Education Academy (FHEA)

He supervises undergraduate, postgraduate, and MBA dissertations on topics like digital transformation in banking, ESG finance, and organizational design in defense firms. He has contributed to the validation of the MSc in Management and Business Analytics under the IDEAS framework. His consultancy work includes enhancing ProspectSoft CRM with analytics layers. There is no mention of external grants, but his Knowledge Transfer Partnership project indicates applied research collaboration.

Dr. Abd Rabuh is actively involved in research centers such as ORIEL and professional networks including the Association of Information Systems (AIS) and the UK FinTech Academics Network (UK FAN). He regularly participates in key conferences like ECIS and Credit Scoring & Credit Control.