Ahir Gopaldas

Ahir Gopaldas is Associate Professor of Marketing at Fordham University's Gabelli School of Business. His research investigates service interactions, customer experience journeys, and marketplace cultures.

Research focuses on conversational dynamics in service encounters, developing typologies of advisory/relational/transformative approaches. Additional work examines customer journey mapping and brand persona construction. Recent publications conceptualize loyalty loops versus involvement spirals in consumer experiences.

Articles consistently integrate service design theory with empirical analysis across contexts including mental health services. Theoretical frameworks draw from consumer culture theory and service-dominant logic.