Adriana Moreno Carrasco

Adriana Moreno Carrasco is a Lecturer at Universidad Iberoamericana in Puebla, Mexico, and serves as an adjunct faculty member at Tecnológico de Monterrey (Tec de Monterrey), campus Puebla. As a digital anthropologist, she specializes in examining how digital technologies shape contemporary cultural practices, with particular expertise in internet memes and digital communities.

Dr. Moreno Carrasco earned her PhD in Anthropological Sciences from Universidad Autónoma Metropolitana-Iztapalapa. Her academic foundation combines traditional anthropological theory with contemporary digital studies, positioning her at the forefront of digital anthropology research in Latin American contexts.

Her research focuses on internet memes as cultural artifacts that reflect and shape social identities. She examines memes through Bourdieu's framework of cultural capital, exploring how they function as tools for political expression, identity formation, and community building, particularly among Mexican youth. Her doctoral thesis addressed everyday forms of resistance undertaken by digital motherhood tribes, revealing how online communities develop counter-practices in digital spaces. Moreno Carrasco also investigates sensory anthropology in digital contexts, critically examining how the visual dominance of internet culture affects our engagement with other senses.

Analysis of her publication record reveals consistent theoretical innovation, particularly in applying Mary Douglas's concept of cultural pollution to analyze how memes challenge or reinforce cultural boundaries. Her work bridges anthropology with media studies, sociology, and cultural studies, demonstrating how memes function as vehicles for expressing social commentary, political dissent, and cultural identity in Mexican contexts. She frequently employs digital ethnographic methods to study youth cultures and their appropriation of digital platforms.

Dr. Moreno Carrasco actively contributes to academic discourse through her writings for CASTAC's Platypus blog, where she explores intersections between technology, culture, and sensory experience. Her collaborative work on 'Jóvenes entre plataformas sociodigitales' represents significant scholarship on Mexican youth digital cultures across regional contexts.

Through her teaching at both Universidad Iberoamericana and Tec de Monterrey, she mentors students in digital anthropology and related fields, emphasizing the importance of ethnographic approaches to understanding digital phenomena. Her research demonstrates how young people in Mexico use digital technologies for political participation, relationship formation, gender expression, and professional development, challenging homogenizing narratives about youth digital cultures.