Adrian Yip

Dr. Adrian Yip is a Researcher at Aston University, having completed his PhD in Linguistics at Queen Mary University of London in 2022. His research focuses on translanguaging practices, gender representations in media, and health communication. He has conducted funded projects including investigations into rural racism discourses, translanguaging among Hong Kong migrants, and the role of memes in pandemic communication.

• PhD in Linguistics, Queen Mary University of London (2022)
• Research Associate roles at Aston University and collaborative projects across institutions

His work employs corpus-assisted critical discourse analysis, multimodal ethnography, and digital diary methods. Key projects include analyzing online backlash against rural racism (Leverhulme Trust funded) and exploring translanguaging in Chinese student communities. He has published in journals like Ethnic and Racial Studies and Corpora , with a focus on sociolinguistic and health communication issues. His research bridges sociolinguistics, digital media studies, and applied linguistics.

Awards and grants include the Leverhulme Trust funding for rural racism research. He collaborates with charities on arts-based workshops for Hong Kong migrants to co-create identity narratives through translanguaging practices. His work challenges monolingual pedagogical norms and examines multilingual realities in education and healthcare settings.