Adrian Tootell

Dr. Adrian Tootell is a Lecturer in the School of Business at the University of Wollongong, specializing in management and operations. His research focuses on relationship marketing strategies to foster innovation collaborations between universities and industry, emphasizing knowledge creation and translating scientific research into commercial products. He has over 20 years of industry experience in roles including product research, process manufacturing, and leadership of technical teams across domestic and international markets.

Dr. Tootell contributes to international standards development through his membership in ISO management systems working groups and involvement with Standards Australia committees (AS/NZS ISO 19011, 9000/9001). His recent research explores post-pandemic risk management frameworks and barriers/enablers of university-industry knowledge transfer.

He has secured funding through the University of Wollongong's Future Makers grant (2018-2019) and actively participates in professional networks like the American Society for Quality and International Society for Professional Innovation Management (ISPIM). His teaching emphasizes bridging student outcomes with industry expectations through systems thinking approaches.