Adam Sewell

Adam Sewell is a Lecturer in Sports and Exercise Science at Bournemouth University, with a focus on Performance Analysis in Sport. He is pursuing a PhD (since 2023) and holds dual roles as Head of Performance Analysis for Great Britain Basketball (since 2019) and Academic Lead for Placements and Employability. His research explores inter-game variability in team sports and its implications for sample size methodologies.

• Education: MSc in Sports Performance Analysis (University of Chichester, 2019), BSc (Hons) in Sport and Exercise Sciences (2014), and Level 3 Applied Performance Analysis Units (2013).

Research interests include tactical analysis in basketball, notation systems for player activity, and optimizing performance through data-driven insights. His work bridges academic and professional sport, with contributions to GB Basketball's EuroBasket qualification campaign.

• Teaching: Leads modules like 'Sports Performance Analysis' and 'Advanced Performance Analysis' at undergraduate levels.

Engagement includes public coaching clinics and conference presentations, such as a 2014 workshop on analyzing point guard activity in offensive systems. He is an accredited member of the International Society of Performance Analysis of Sport (ISPAS) at Level 4.