Adam Poole

Dr. Adam Poole is Head of Subject for Professional Development at the Faculty of Business and Creative Industries, University of South Wales. He holds a PhD from Cardiff University Business School and MSc in Social Science Research Methodology. His academic background includes roles as Senior Lecturer and Lecturer in Marketing, alongside teaching Research Methodology. Prior to academia, he worked in Financial Services marketing management and sales.

Education: PhD in Business (Cardiff University), MSc in Social Science Research Methodology, and MSc in Marketing Communications.

Research focuses on marketing management, digital ethics, global marketing strategies, and consumer behavior. His work explores trust dynamics in financial services, power structures in consumer protection, and ethical implications of online shopping during crises. Recent studies include pandemic-era consumer ethics and institutional trust in advisory roles.

Publications span trust frameworks in financial advising, coercive power in consumer protection, and decision-making processes for complex financial products. His research bridges academic and industry insights from his dual background in marketing academia and financial services.

Professional responsibilities include leading professional development programs and overseeing curricula at the faculty level. No grants or current lab affiliations are explicitly stated in the provided texts.