Adam Peruta

Adam Peruta is an Associate Professor in the Magazine, News and Digital Journalism department at Syracuse University's S.I. Newhouse School of Public Communications. With expertise in emerging media and digital advertising, he teaches undergraduate and graduate courses in digital advertising, branding, web development, and interactive design.

His research focuses on:

• Branding for higher education on social media platforms
• Student recruitment strategies through digital media
• Alumni community building
• Effects of advertising on children
• Institutional communication strategies

Peruta has presented internationally and published in leading journals including the Journal of Marketing for Higher Education and Journal of Social Media in Society.

Awards & Honors:

• Best of Show Award - Broadcast Education Association Festival of Media Arts
• Social Media in Practice Excellence Award
• Best of the Web/Digital Competition Award (AEJMC)