Adam Jones

Adam Jones, PhD, is a Lecturer specializing in Strategy and Marketing at Wittenborg University. He holds a PhD from the University of Brighton's School of Applied Social Science, focusing on carbon-light holidays through social practice analysis. With extensive industry experience, he previously served as Head of Marketing, Research, and Product Development in a FTSE 250 company, developing strategic CSR initiatives and collaborating with the United Nations' Environmental Programmes on sustainability standards. His research emphasizes leisure mobility, environmental consumer behavior, and innovative diary data collection methods like the email-diary.

Teaching domains include Sports Management, Marketing, and Strategy. Professional expertise spans enterprise strategy, CSR, and tourism development consultancy. His work bridges academic research with practical business challenges, particularly in competitive environments.

Adam's career combines academic rigor with commercial insights, addressing sustainability and strategic alignment in dynamic industries.