ANA RITA BOINO GODINHO ALVES FARIAS

Dr. Ana Rita Farias is an Invited Assistant Professor and Auxiliary Researcher at Universidade Lusófona's School of Psychology and Life Sciences and HEI-Lab. She holds a PhD in Psychology (2013, ISCTE-IUL) and has transitioned her research focus from social psychology to Behavioral Economics. Her work bridges Psychology, Climate Policy, and Consumer Behavior, with international collaborations at institutions like Utrecht University and the University of Wisconsin.

• PhD in Psychology (ISCTE-IUL, 2013)
• Currently affiliated with HEI-Lab (Universidade Lusófona)
• Collaborations in Psychology, Business & Economics, and Climate Science

Her research explores:

• Behavioral Economics of biopolymer adoption and gambling
• Climate Risk Perception and disaster preparedness
• Consumer Decisions influenced by eco-labels and social norms
• Virtual Reality applications in cybersecurity education
• Temporal Discounting in environmental choices

Recent publications address biopolymer commercialization (2025), climate adaptation (2025), and online gambling datasets (2025). She has received three major awards, including the ITEA4 Label for sustainable urban systems in 2025.

Selected scientific impacts include:

• Contributing to the Human Development Report 2025 on AI and personal choice
• Developing a Climate Intervention Webapp with public policy implications
• Advising on Advanced Modular Reactors safety protocols